VIRTUE Smooth Shampoo

A luxurious, frizz-fighting shampoo that gently cleanses, smooths, and strengthens hair for a softer, shinier, more manageable finish.

The Virtue Smooth Shampoo is a nourishing, smoothing shampoo designed to tame frizz, soften rough hair texture, and enhance shine while gently cleansing the hair and scalp. Ideal for frizz-prone, wavy, and curly hair, this rich-lathering formula helps transform dry, unruly strands into smoother, silkier, healthier-looking hair without stripping away essential moisture.

Powered by Virtue's patented Alpha Keratin 60ku®, a protein designed to replenish keratin lost through everyday damage, this advanced shampoo helps smooth rough hair cuticles, reduce friction between strands, and improve overall hair strength. A blend of Pink Pomelo, Phospholipids, and Gotu Kola provides additional nourishment while helping protect against humidity-induced frizz.

With every wash, hair feels clean, soft, smooth, and more manageable, making this shampoo an essential first step in achieving a sleek, polished finish.

Key Benefits

• Gently cleanses hair and scalp without stripping essential moisture
• Smooths frizz and flyaways for a sleeker appearance
• Helps strengthen damaged hair with Alpha Keratin 60ku®
• Helps smooth rough hair cuticles and reduce friction between strands
• Improves softness, shine, and manageability
• Helps protect against humidity-induced frizz
• Supports healthier-looking hair
• Helps maintain moisture for softer, silkier strands
• Suitable for daily use
• Color-safe formula
• Ideal for frizz-prone, wavy, and curly hair