VIRTUE Recovery Shampoo

Gently cleanse, repair and strengthen dry, damaged hair while restoring moisture, softness and shine.

Repair damage with every wash with VIRTUE Recovery Shampoo, a restorative shampoo designed to gently dissolve daily buildup while replenishing compromised strands. Powered by patented Alpha Keratin 60ku®, the formula deposits bio-identical keratin directly into damaged areas of the hair, helping fill cracks in the cuticle and restore stronger, healthier-looking strands.

Designed for all hair types, especially damaged hair or hair in need of extra care, this sulfate-free shampoo combines Hydrolyzed Quinoa, Grapefruit Extract and nourishing conditioning ingredients to support moisture retention, softness and shine. It helps address damage caused by heat styling, chemical processing and color treatments, leaving hair feeling clean, supple, smooth and more manageable.

Key Benefits

• Repairs Damaged Hair: Helps fill cracks in compromised cuticles to restore healthier-looking strands.
• Gently Cleanses: Dissolves daily buildup without stripping hair of essential moisture.
• Strengthens Hair: Alpha Keratin 60ku® replenishes keratin lost through daily damage to help reinforce weakened strands.
• Helps Reduce Breakage: Strengthens hair from within to help minimize breakage associated with heat, chemical and color damage.
• Supports Moisture Retention: Hydrolyzed Quinoa helps maintain hydration while supporting softer, more supple hair.
• Enhances Softness: Leaves dry and damaged strands feeling noticeably softer and smoother.
• Boosts Shine: Grapefruit Extract and Hydrolyzed Quinoa help restore vibrance and healthy-looking shine.
• Targets Heat & Chemical Damage: Helps repair damage caused by heat styling, chemical services and color treatments.
• Color-Safe: Gentle enough for color-treated and chemically processed hair.