VIRTUE Full Shampoo

Gently cleanse, lift roots and build weightless volume for thicker, fuller-looking hair.

Cleanse away excess oil while creating lasting volume and body with VIRTUE Full Shampoo. Powered by patented Alpha Keratin 60ku®, this lightweight thickening shampoo lifts at the roots and plumps the appearance of individual strands to give fine, limp hair a fuller, denser and more voluminous look without weighing it down.

Designed to build volume from the inside out, the sulfate-free formula combines Phospholipids, Pink Pomelo and Artichoke Leaf to help fight frizz, protect against humidity and strengthen the hair cuticle. With continued use, it helps improve the overall health of hair while leaving strands clean, soft, bouncy and full of body.

Key Benefits

• Adds Volume & Body: Lifts hair at the roots and enhances body for a fuller, more voluminous appearance.
• Visibly Thickens Hair: Helps plump the appearance of individual strands for hair that looks denser and more substantial.
• Gently Cleanses: Dissolves excess oil and buildup without stripping hair of essential moisture.
• Repairs Damage: Alpha Keratin 60ku® helps replenish keratin lost through daily damage for stronger, healthier-looking hair.
• Strengthens Hair: Artichoke Leaf provides lipids and protein that help seal and reinforce the hair cuticle.
• Fights Frizz: Phospholipids help smooth strands and control unwanted frizz.
• Protects Against Humidity: Helps defend hair against humidity to maintain smoothness and body.
• Provides Weightless Fullness: Creates long-lasting volume without leaving fine hair heavy or flat.
• Color-Safe: Gentle enough for color-treated hair.