In Chinese cooking, rose jam is often used in desserts and pastries, especially during holidays and special occasions. It has a lovely balance of sweetness and floral aroma that pairs wonderfully with glutinous rice, mooncakes, steamed buns, pastries, and more.
You can use it to make snow-skin mooncakes (冰皮月饼), swirl it into yogurt or oatmeal, spread it on toast, or use it anywhere you want a little extra floral sweetness.