mom. Curved Elite XGen® 5 Panel Rope

Why "mom."

Because everything she does speaks for itself. No fanfare, no ask for credit — just steady, unwavering presence. "mom." doesn't need an exclamation point. It doesn't need to be loud. It's the word that meant safety before you could even spell it, and it still carries that same weight decades later. A period because she's complete. Lowercase because she never needed to announce herself. She just showed up — every single time.

OUR PREMIUM PERFORMANCE HAT

OUR PREMIUM PERFORMANCE HAT 5 Panel Rope - the flawless combo of your favorite 5-panel silhouette and the Elite XGen® technology. Features include our premium Elite Xen™ stretch fabric that breathes and moves with you, a moisture-wicking sweatband, front panel lining, and a water-repellent outer shell that handles whatever comes your way. Our tonal rope and side hit detailing provide a sleek, subtle finish. From morning hikes to boat days to nights out, this hat is built to keep up.

mom. Embroidered Patch Design