Joico Colorful Anti-Fade Shampoo

Colorful Anti-Fade Shampoo:
A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor.
Colorful Anti-Fade Conditioner:
This brilliantly hydrating, daily conditioner does a delicate balancing act on color-treated hair – infusing strands with softness and shine*, while cloaking hair with true and steady protection against the big fade.

BENEFITS:
Free of SLS/SLES Sulfates
Gently cleanses color-treated hair
Fortifies hair for 3X greater resistance to breakage
Certified PETA Global Animal Test–Free
Instantly detangles and nourishes color-treated hair
Protects hair and reduces breakage by over 70%

HOW TO USE:
Apply to wet hair. Lather and rinse. Follow with conditioner. Leave in 1 minute and rinse.

INGREDIENTS:
Please see individual products.