Joico Colorful Anti-Fade Shampoo 10.1 oz | Preserve Hair Color | For Long-Lasting Color Vibrancy | For Color-Treated Hair

Joico Colorful Anti-Fade Shampoo 10.1 oz | Preserve Hair Color | For Long-Lasting Color Vibrancy | For Color-Treated Hair Joico Colorful Anti-Fade Shampoo provides a luxurious, thorough cleansing without the harsh ingredients known to strip hair of precious vibrancy and much-needed moisture. Color vibrancy lasts up to 8 weeks* Free of SLS/SLES sulfates Gently cleanses color-treated hair. Joico's Colorful Anti-Fade Shampoo protects hair color for long-lasting vibrancy and tonal integrity - the kind of color care that delivers smooth, shiny, vibrant results on a daily basis. Color vibrancy lasts up to 8 weeks* Free of SLS/SLES sulfates** Provides UV protection for longer-lasting color Increases shine, manageability and strength Tested with permanent and semi-permanent hair color; when washing hair 2-3 times a week using Colorful Shampoo SLS/SLES = Sodium Lauryl Sulfate/Sodium Laureth Sulfate When using Colorful Glow Beyond Anti-Fade Serum Against combing breakage on damaged hair UPC: 74469517058