Goldwell ELUMEN Permanent Hair Color 6.7 oz / 200 ml - VV@all Violet

Goldwell ELUMEN Permanent Hair Color – VV@all Violet (6.7 oz / 200 ml)

Unlock unparalleled brilliance, high-definition vibrancy, and extraordinary shine with Goldwell ELUMEN Permanent Hair Color in VV@all Violet. This professional-grade, oxidant-free hair color is celebrated worldwide for delivering exceptionally intense, long-lasting purple pigments without compromising the structural integrity of your hair.

Engineered with an innovative physical color technology, ELUMEN works without ammonia or developers. Instead, it utilizes a unique magnetic attraction system to draw negative charges in the direct-acting dye deep into the positively charged hair shaft. This process fills the hair structure, locks in the electric VV@all Violet shade, and reflects light like a brilliant diamond, leaving hair looking healthier, smoother, and incredibly vibrant.

Key Features & Benefits:

• Vibrant VV@all Violet Shade: Delivers an intense, electric purple hue that stays sharp, rich, and remarkably fade-resistant.
• Oxidant & Ammonia-Free: Formulated without developers, peroxide, or ammonia, providing a non-damaging alternative to traditional permanent dyes.
• Magnetic Color Innovation: Uses a specialized physical anchoring system to lock intense pigments deep inside the hair fiber.
• Restorative Shine Performance: Fills out porous areas along the hair cuticle to improve texture, resulting in a smooth surface that reflects maximum light.
• Precision Cylinder Packaging: Comes in an ergonomic 6.7 oz bottle designed for clean, precise measurement and effortless salon application.

How to Use:

For professional results, apply Goldwell ELUMEN VV@all Violet to clean, dry, or towel-dried hair. Saturate the hair completely using an ELUMEN applicator bottle or tint brush. Process for 30 minutes under heat, or 20 minutes without heat. Rinse thoroughly without massaging the scalp, then shampoo twice using ELUMEN Wash. Follow immediately with ELUMEN Lock for 5 minutes to seal in the pigment, then rinse completely and apply ELUMEN Care.

Ingredients: Water / Aqua / Eau, Propylene Carbonate, Alcohol Denat., Lactic Acid, PEG-9 Dimethicone, Xanthan Gum, Sodium Hydroxide, Fragrance / Parfum, Acid Violet 43, Acid Red 33, Acid Black 1.

UPC: 4021609108115