Turn heads with vibrant color that makes a bold statement. Dark & Lovely Fade Resist in Poppin' Pink delivers high-impact pigment with up to 8 weeks of brilliant shine. This vegan formula is made with 97% naturally derived ingredients and includes a nourishing Moisture Mask to condition and hydrate hair after coloring. Paraben-free and designed especially for women of color, this shade blends bold creativity with deep care, helping your curls stay strong, soft, and full of life.