Clarity Reset Demineralizer Pre-Shampoo

Clarity Reset Demineralizer Pre-Shampoo is a gentle pre-shampoo treatment designed to help capture, loosen, and rinse away hard water mineral, metal, and chlorine buildup before cleansing. Using a process of chelation, binding to metals and minerals, it targets the mineral and metal deposits that traditional clarifying treatments may leave behind, allowing your hair’s surface to reflect light with clarity and improved shine.<br><br>

An estimated 85% of U.S. homes have hard water. The dissolved minerals and metals in hard water can cling to the hair strand, even after washing. Over time, this accumulation leaves hair feeling rough or coated and obscures tone clarity. The result can be dullness, reduced shine, and even yellow or green distortion that toning or traditional clarifying alone may not address. <br><br>

Applied to dry hair for just three minutes before shampoo-ing, this formula helps to reset the strand to a cleaner, more receptive state before shampooing, without stripping away softness.<br><br>

Tone appears clearer. Brightness and shine are revived. Hair feels fresher, softer, and less coated. With buildup lifted away, your toning and conditioning products can also work more effectively.<br><br>

Brightens all hair tones. Especially beneficial for natural gray, silver, white, lightened, and color-treated hair, where mineral buildup and tone distortion can be more visible.<br><br>

Use as a pre-shampoo treatment on a weekly basis or whenever hair looks dull, feels coated, or seems resistant to toning.<br><br>

Consumer tested on all hair types across natural gray hair tones and color-treated hair.