SHIELD YOUR CURLS AND COILS BEFORE THEY REACH THEIR WEAKEST POINT – WHEN THEY ARE WET. ULTIMATE STRENGTH STARTS BEFORE SHAMPOOING WITH OUR NEW PRE-POO TREATMENT. APPLIED ON DRY HAIR IT CREATES A PROTECTIVE BARRIER AROUND EACH TRAND TO HELP DETANGLE, REINFORCE AND MINIMIZE BREAKAGE BEFORE YOUR SHOWER.