Bubble Gum Perfume

No metaphor gets involved in Demeter Bubble Gum Perfume, no abstraction, no interpretation required, sugar and cotton candy giving the top exactly what the label says on the tin, sweet and powdery and immediately recognisable to anyone who has ever unwrapped a piece. Strawberry, banana and cherry take the centre into the specific artificial fruit accord that bubble gum has always used, cheerful and entirely unbothered by realism. Vanilla and musk settle it soft and warm, the only concession to conventional perfumery anywhere in the composition. There is no proper top, centre and base progression to speak of, only bubble gum. This is literalism at its most direct. The result is nostalgic, unapologetically fun, and sweet from start to finish. Turn to Bubble Gum Perfume, a gourmand Cologne, for evenings that call for comfort. Bubble Gum Perfume earns its place in regular rotation.